The County of Newell and many of the municipalities within its boundaries are members of the Canadian Badlands Ltd. (CBL), the largest co-operative regional partnership of municipal governments in Alberta. The shareholders are 62 municipal governments recognizing the power of co-operative efforts to develop and implement a strategic regional tourism development plan.

The vision of the Canadian Badlands region represented by these municipalities is to become a major iconic tourist destination for Alberta in southern Alberta focused around the Canadian Badlands.  The Board of Directors of CBL identified the need to prepare a tourism development strategy focused on building community and regional capacity for economic growth and enhancing area quality of life while preserving significant natural and cultural resources.