Mental Health Week

There’s More to Me: Unmasking Mental Health in Our Community

CMHA Mental Health Week | May 5–11, 2025

In a rural community like ours, we pride ourselves on resilience, hard work, and looking out for one another. But sometimes, even in close-knit places, we hide parts of ourselves to keep up appearances or avoid judgment. That’s what CMHA Mental Health Week is all about this year—helping us understand the concept of masking and encouraging each other to unmask in safe, supportive ways.

What is Masking?

Masking is when we hide or suppress parts of who we are—our emotions, behaviours, symptoms, or struggles—so that we can “fit in” or avoid being judged. It’s the polite “I’m fine” when we’re anything but. It’s showing up at work with a smile, even when we’re feeling burned out or overwhelmed.

Sometimes masking helps us move through a tough moment. But when it becomes a way of life, it can lead to:

• Fatigue and burnout
• Loneliness and disconnection
• Loss of self-worth and identity
• Avoiding the help we really need

Stigma—especially in small communities—can make people feel like they have to put on a brave face every day. But behind every mask is a story. And there’s always more to someone than meets the eye.

How We Can Support Each Other

We all have a role to play in making our workplaces, homes, and neighborhoods safe for unmasking. Here’s how we can help:

👂 Check in—twice. If someone says “I’m fine,” but you sense they’re struggling, ask again. Let them know they don’t have to hide.

💬 Start the conversation. Whether it’s around the kitchen table, at coffee row, or in a staff meeting—talking about mental health helps normalize it.

🧑‍🌾 Be real. Showing vulnerability doesn’t make us weak—it builds trust. When we’re honest about our own challenges, others feel safer to share too.

🛠️ Lead by example. Employers, managers, and community leaders can create a culture where people are supported—not judged—for being human.

🤝 Connect to support. Whether you’re looking for help for yourself or someone you care about, resources are available:

📍Local Supports:

 

• 211 Alberta: Call or text 2-1-1 to be connected to local supports.
• Alberta Health Services - Mental Health Help Line: 1-877-303-2642 (24/7)
• Rural Distress Line: 1-800-232-7288

More mental health supports for farmers and those in Rural Alberta > Mental Health Supports